Marketing, communications & strategy for the currency industry
Banknotes the public trusts. Technology central banks choose.
I help central banks plan banknote communication that the public understands, and recycle old polymer notes in a way people can see. I help security printing and technology suppliers explain why their product belongs on the next banknote series. The work is senior, independent and confidential. More about me
Discuss your requirementsFor central banks and issuing authorities
Help the public understand and trust your banknotes, and give old polymer notes a second life.
Working with central banksFor the currency industry
Get your security technology understood, trusted and specified.
- Positioning and messaging
- Market entry
- Competitive intelligence
- Tender support
- Fractional marketing leadership
What working with me is like
Independent
I am not tied to any printer, substrate or feature supplier, so my advice serves your goals.
Senior involvement
You work with me directly, from the first conversation to delivery.
Confidential by default
Client names and information stay private unless you agree otherwise.
Plain, honest advice
Clear language, evidence for every claim, and direct answers.
Perspectives
All articlesHow to plan public education for a new banknote series
The Central Bank of Barbados and the Bank of England show what good public education for a new banknote looks like.
The cash floor: why I want you to use more cash
The cash floor is the volume below which a cash network cannot pay for itself. Nobody knows where it is. Central banks should estimate it and publish it.
Discuss your requirements
A first conversation is confidential and without obligation. Tell me what you are working on and I will tell you honestly whether I can help.