Richard Sokl
Marketing and communications consultant to central banks, issuing authorities and companies across the currency industry.
I have worked in cash logistics, currency and security printing for over two decades. In that time I have worked with central banks, issuing authorities, security printers and the companies that supply them with inks, substrates, security features and authentication technology. I know how these organisations buy, how they decide, and what they need to see before they trust a new idea or a new supplier.
I founded Sokl Advisory to give organisations in this industry access to senior marketing and communications support, without the cost of a full-time director. Most of my clients are too specialised for a general agency, and too busy to build a large marketing team of their own.
The work is practical. I help clients decide what to say, to whom and when, and then make sure it happens.
Why I do this work
This industry has deep technical expertise and not enough clear communication. Suppliers often expect buyers to see the value of their technology without explanation, or hide it among bundled services and too many options. Buyers are careful, short of time and rightly sceptical of claims they cannot verify. I enjoy connecting the two: turning technical strength into a clear, credible argument that central banks and printers can understand, test and act on.
How I work
- Sector knowledge
- Over two decades in cash logistics, currency and security printing. You do not pay for me to learn your market.
- Senior involvement
- You work with me directly, from the first conversation to delivery.
- Confidential by default
- Client names and information stay private unless you agree otherwise.
- Plain, honest advice
- Clear language, evidence for every claim, and direct answers.
Questions and answers
What is Sokl Advisory?
A specialist advisory firm for marketing and communications in the currency industry. It works with central banks, issuing authorities and the companies that supply them.
Who runs it?
Richard Sokl, a marketing and communications consultant with over two decades in cash logistics, currency and security printing, who works as a fractional marketing director and project adviser.
What does it offer central banks?
Two areas of work. Banknote communication and public education: series launches and withdrawals, public education campaigns, media and stakeholder briefing, counterfeit and misinformation response and programme evaluation. End-of-life polymer recycling: recycling route design and second-life programmes.
What does it offer companies in the currency industry?
Marketing and strategy for security printing and technology suppliers: positioning and messaging, market entry, competitive intelligence, tender support and fractional marketing leadership.
Where does the work take place?
Worldwide. Most work is remote, with time on site for workshops, conferences and important meetings.
Discuss your requirements
A first conversation is confidential and without obligation. Tell me what you are working on and I will tell you honestly whether I can help.