For the currency industry
A strong security feature does not sell itself. Central banks specify what they understand, and printers propose what they can integrate. I help suppliers give their technology a clear identity, position it against the alternatives, show how it works with the other features on a note, and explain its value to central banks and printers long before the tender is written.
Central bank and security printer buyers respond to evidence, not marketing language. I help you define what makes your security ink, substrate or authentication technology different, prove it, and explain it in plain language for engineers, procurement teams and senior decision makers.
A practical plan for entering a new region or segment of the currency market. Together we decide which central banks and security printers to prioritise, what they need to hear, and how to reach them.
Structured analysis of competitors, buyers and trends in the banknote and security printing market, from public and industry sources. You make decisions based on evidence, not assumptions.
Capability statements, reference cases and bid narratives for central bank and security printer tenders, prepared before and during the process. When a tender arrives, your team already has the material it needs. All work respects the buyer’s procurement rules.
Senior marketing leadership, part-time. As your fractional marketing director, sometimes called a fractional chief marketing officer (CMO), I join your leadership team, set the strategy, manage budget and agencies, develop your team and report to the CEO and board. You get an experienced marketing lead who already knows the sector, without the cost of a full-time hire.
Most suppliers start with a defined project, such as positioning or a market entry plan. If it works well, some ask me to continue as their part-time marketing lead. I work with one company per product category at a time, so you never share me with a direct competitor.
By being visible, credible and useful long before a tender. That means publishing evidence buyers can use, presenting at the conferences they attend, preparing tender content in advance and understanding each bank’s priorities, all within procurement rules.
I join your leadership team part-time, usually one to three days a week. I am responsible for the marketing plan, budget and agencies, and report to the CEO and board, as a full-time director would.
An agency delivers the work you ask for. I help decide what to ask for, and why. I also bring knowledge of how central banks and security printers buy, which most agencies do not have.
I can help you prepare content and review your response. I do not contact buyers while a procurement is in progress, and I work within the rules the buyer sets.
No. I work with one company per product category at a time, so you never share me with a direct competitor.
With clients worldwide. Most work is remote, with time on site for workshops, conferences and important meetings.
For central banks and issuing authorities
Communication, public education and polymer recycling for banknote issuers.
Working with central banksA first conversation is confidential and without obligation. Tell me what you are working on and I will tell you honestly whether I can help.